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📖 24 min read · 4,889 words
Imagine you’re running a small online business from your home in Visakhapatnam, maybe selling handmade crafts or offering digital marketing services. You rely on a stable internet connection, and you know that somewhere, a massive data centre is humming, keeping your website live, your payments processing, and your customer data secure. But what if that same data centre, a symbol of India’s digital future, is also drawing away the very water your family needs to drink, to cook, to live? This isn’t a hypothetical question for many; it’s a growing reality sparking protests across the country.
Key takeaways
- Local protests against mega data centres over water consumption are intensifying in key Indian cities.
- This public outcry could lead to stricter environmental regulations and increased operational costs for digital businesses.
- If your business relies on Tier 4 or Tier 5 digital infrastructure, expect potential shifts in service availability and pricing.
- Choosing digital infrastructure partners with strong sustainability practices is no longer optional, it’s a business imperative.
- For students and job-seekers, new roles are emerging in sustainable infrastructure, environmental impact assessment, and community engagement within the tech sector.
Right now, India is at a critical juncture. On one hand, the government is aggressively pushing for digital transformation, urging global technology companies to let their data “reside in India” and pitching the country as a hub for AI infrastructure. Data centres were even granted infrastructure status in 2022, and the Union Budget 2026-27 announced a tax holiday until 2047 for eligible foreign cloud service providers to sweeten the deal. This has led to a massive influx of investment, with cumulative commitments nearing USD 180 billion in 2026 alone. India’s data centre capacity is projected to nearly double from 0.9 GW in 2023 to approximately 2 GW by the end of 2026, with forecasts suggesting it could reach over 7 GW by 2030.
On the other hand, this rapid digital expansion is colliding head-on with India’s severe water scarcity. The country, home to nearly 18% of the world’s population, possesses only about 4% of its freshwater resources, with 600 million people already facing high to extreme levels of water scarcity. This isn’t just a national statistic; it’s a daily struggle in many urban centres.
Take Visakhapatnam, for instance. Google’s planned $15 billion data centre hub, a joint venture with the Adani Group, is currently under construction there. Despite the promise of up to 188,000 jobs, local activist groups like Jal Biradari and Green Visakha are fighting the project in the Andhra Pradesh High Court and India’s environmental court. Their core argument? Visakhapatnam already faces a daily water deficit, receiving about 410 million litres of water per day against a demand of 480 million litres, leading to common water rationing. Residents have marched with banners starkly declaring, “We cannot drink DATA”. Concerns also extend to the project’s proximity to the Kambalakonda wildlife sanctuary, just 860 metres away, raising fears about noise and environmental disturbance. Google has stated it will comply with laws, use “advanced air cooling to protect vital local water resources,” and implement sound-dampening measures.
A similar situation is unfolding in Thane, Maharashtra, where residents are protesting Amazon’s hyperscale data centre facility. The “Wake Up Thanekar” campaign highlights that “Half of Thane is living on tanker water” and questions why such a large facility is being built in a densely populated residential area without fully addressing its long-term impact. Protesters claim the facility could require at least 12 million litres of water daily and generate continuous noise, posing health risks to nearby homes, schools, and hospitals. Amazon, for its part, asserts that its operational data centres in India do not use water for cooling and that the Thane facility’s approved water supply permit is strictly for basic human needs. They also plan to use treated sewage water for cooling in future facilities that require it, aligning with India’s National Framework on Safe Reuse of Treated Water, and claim their India operations are already water positive.
These protests aren’t just local skirmishes; they underscore a national challenge. Data centres in India collectively consumed an estimated 150 billion litres of water in 2025, a figure projected to more than double to approximately 358 billion litres by 2030. This surge is driven by the increasing demand for high-density computing and AI workloads, which generate significant heat requiring substantial water for cooling, especially in facilities using water-based evaporative cooling systems. A typical 100 MW hyperscale data centre can consume around 800,000 litres of water per day. Worryingly, over half of India’s current and planned data centres are located in regions already experiencing high to extremely high baseline water stress.
While the Ministry of Electronics & Information Technology (MeitY) has stated that no concerns have been received regarding data centre water consumption at the central level, and that groundwater extraction is governed by Ministry of Jal Shakti guidelines, activists argue that the current regulatory framework, particularly the Environment Impact Assessment Notification, 2006, often measures building size rather than actual environmental impact. This means many facilities might fall below thresholds for explicit environmental clearance, even as their cumulative water and energy demands strain local resources.
For you, the digital business owner, student, or job-seeker, this means the landscape is shifting. The “water wars” are a clear signal that resource sustainability is no longer a niche concern but a mainstream factor influencing digital infrastructure development. Businesses relying on Tier 4 and Tier 5 data centres, which demand high availability and cooling, could face increased operational costs as data centre operators invest in more sustainable, albeit potentially more expensive, cooling technologies or face regulatory hurdles. For students and job-seekers, this creates a demand for new skills in areas like environmental engineering, water resource management, sustainable IT infrastructure design, and community relations within the tech sector. The digital future of India is bright, but it must also be sustainable.

These local skirmishes in Visakhapatnam and Thane aren’t isolated incidents; they’re the early tremors of a significant shift in India’s digital landscape. The “water wars” are rapidly escalating into a national conversation, forcing a re-evaluation of how we build and operate the very infrastructure that powers our digital lives. For you, whether you’re running a business, looking for a job, or simply a citizen navigating government services, this cascade of consequences will touch everything from your monthly internet bill to the types of skills employers are looking for.
The current regulatory framework, as noted, often misses the mark when it comes to data centres’ true environmental footprint. But with growing public pressure and increasing awareness of resource scarcity, expect this to change. The government isn’t deaf to these concerns, and a more comprehensive approach is likely on the horizon.
Right now, many data centres might slip under the radar for explicit environmental clearance because their building size doesn’t trigger the thresholds in the Environment Impact Assessment Notification, 2006. This is likely to change. You can anticipate stricter, data centre-specific EIA norms that focus not just on physical footprint, but on actual resource consumption – especially water and energy. This means future projects, and potentially even expansions of existing ones, will face more rigorous scrutiny.
The current guidelines from the Ministry of Jal Shakti govern groundwater extraction, but the protests highlight a need for more specific mandates for data centres. You can expect:
Mandatory Use of Treated Wastewater: The National Framework on Safe Reuse of Treated Water already exists. Expect data centres, especially large hyperscale facilities, to be mandated to use treated sewage water for cooling purposes where feasible, rather than relying on freshwater sources. Amazon’s statement about using treated sewage water in future facilities is a sign of this shift.
Water Harvesting & Recycling: Expect requirements for rainwater harvesting and on-site water recycling systems to become standard. This isn’t just good practice; it will likely become a legal necessity.
Water Tariffs and Cess: To disincentivize excessive freshwater use, governments might introduce higher water tariffs or environmental cess specifically for high-consumption industries like data centres. This directly impacts your operational costs.
The current concentration of data centres in water-stressed regions like Maharashtra and Andhra Pradesh is unsustainable. Expect the government to start steering data centre development towards less water-stressed areas or regions with abundant non-potable water sources. This could involve incentives for development in specific zones or disincentives for building in critical areas.
Water consumption in data centres is intrinsically linked to energy consumption, primarily for cooling. As protests highlight water issues, expect a renewed push for stricter energy efficiency standards for data centres. This could include mandates for Power Usage Effectiveness (PUE) targets or requirements for adopting more energy-efficient cooling technologies.
This regulatory shift isn’t just about paperwork; it has tangible financial implications for everyone involved.
Data centre operators will need to invest significantly in new technologies to meet stricter environmental norms. This includes:
Advanced Cooling Technologies: Moving away from traditional water-intensive evaporative cooling towards more efficient, often more expensive, alternatives. Think direct-to-chip liquid cooling, adiabatic cooling systems (which use less water than evaporative cooling), air-side economizers (using outside air for cooling), or even immersion cooling. These technologies drastically reduce water consumption but come with higher upfront costs.
Water Treatment & Recycling Infrastructure: Building on-site plants to treat and reuse water.
Renewable Energy Integration: Investing in solar, wind, or other renewable energy sources to power facilities, reducing the overall carbon footprint and indirectly the cooling load.
These investments translate into higher running costs, which will eventually trickle down to you, the business owner.
Cost of Treated Water: Even if using treated sewage water, there’s a cost associated with its procurement and further treatment.
Maintenance of New Systems: Advanced cooling and water recycling systems require specialized maintenance.
Potential Water Tariffs/Cess: As mentioned, direct costs for water usage could increase.
Compliance Costs: Increased reporting, monitoring, and auditing to ensure adherence to new regulations.
Businesses relying on Tier 4 and Tier 5 data centres will increasingly scrutinize their providers’ sustainability credentials. Data centre operators who fail to adapt face reputational damage, project delays, or even stalled approvals due to public opposition or regulatory hurdles. This means your digital infrastructure partner’s environmental performance directly impacts your business continuity.
The “water wars” create clear winners and losers, but the overall goal is a more sustainable digital future for India.
| Stakeholder Category | Potential Gains
Understanding the implications of India’s data centre water wars requires looking at how these challenges ripple through different levels of digital engagement. Whether you’re just starting your digital journey or are fully immersed, these shifts will affect your operations, costs, and strategic choices. Here’s a breakdown of what this means for businesses at each tier of the GDI 5-Tier Digital Business Framework:
| Tier | Who you are | What changes | Do this |
|---|---|---|---|
| Tier 1 Offline | Local kirana stores, street vendors, small workshops, farmers, local service providers with no digital presence. | Indirect impact through local resource scarcity, community unrest, potential local tax increases, and broader economic instability. | Stay informed about local environmental issues; understand how community stability affects your local supply chains and customer base. |
| Tier 2 Digitally Visible | Businesses with a website, social media presence, or online listings, but no direct online transactions (e.g., local restaurants, consultants, artisans). | Increased hosting costs, potential for slower website performance, or temporary outages if underlying data centres face resource constraints or regulatory delays. | Ask your hosting provider about their data centre locations and sustainability practices; consider providers transparent about their infrastructure. |
| Tier 3 Digitally Transacting | E-commerce stores, online service providers (e.g., booking platforms, online education), payment gateways, small SaaS providers. | Direct impact on service reliability, latency, and operational costs due to data centre issues. Customer experience and transaction success rates are at risk. | Scrutinize your cloud/hosting provider’s resilience and sustainability plans; factor potential cost increases into your pricing models. |
| Tier 4 Digitally Operating | Businesses heavily reliant on cloud infrastructure for core operations (CRM, ERP, data analytics, large-scale e-commerce, fintech). | Significant increases in operational costs passed on by data centre providers; potential service degradation, outages, or delays in new capacity hindering growth. Reputational risk from unsustainable partners. | Conduct thorough due diligence on cloud partners’ environmental footprint; explore multi-cloud strategies for resilience; demand transparency on PUE and WUE. |
| Tier 5 Digital-Only | Pure SaaS companies, AI/ML startups, online content platforms, digital media houses, blockchain companies, gaming studios – businesses whose entire existence is digital. | Most vulnerable to data centre disruptions, cost increases, and regulatory hurdles, directly impacting core product and business model. Scaling and profitability are at risk. | Integrate sustainability into your business strategy from day one; prioritize green data centre partners; explore distributed or edge computing solutions; design applications for efficiency. |
For those operating at Tier 1 Offline, the impact might seem distant, but it’s very real. Even if your business, like a local kirana store or a small workshop, doesn’t use data centres directly, you’re part of a larger ecosystem. The protests against mega data centres, such as those seen in Visakhapatnam and Thane, highlight a fundamental conflict over shared resources like water. When communities feel their essential resources are threatened, it can lead to social unrest, impacting local markets, supply chains for raw materials, and even the availability of labour. Local governments might also introduce new taxes or cess for water management, which could indirectly affect your operating environment and the cost of doing business in your area. Your ability to source goods or attract customers could be subtly undermined by broader resource instability. What you should do is stay informed about local environmental issues and understand how community stability impacts your local supply chains and customer base. Even if you’re offline today, these issues will shape the digital infrastructure you might eventually rely on.
Moving to Tier 2 Digitally Visible, where you have a website, social media presence, or online listings but don’t conduct direct online transactions, the connection becomes clearer. Your digital storefront, whether it’s a local restaurant’s menu online or a consultant’s professional profile, relies on servers housed in data centres. If these underlying data centres face operational issues due to water scarcity, regulatory delays, or increased costs, it could lead to higher hosting fees for your website, slower loading times, or even temporary outages. Imagine a potential customer trying to find your business online only to be met with a slow or unavailable page – that’s a direct hit to your visibility. The stability of your digital presence is directly tied to the health of the infrastructure supporting it. Your action here should be to ask your hosting provider about their data centre locations and their sustainability practices. While you might not be directly impacted by a specific protest, the overall trend of rising costs and scrutiny will affect your service providers. Consider providers who are transparent about their infrastructure and can demonstrate a commitment to sustainable operations.
At Tier 3 Digitally Transacting, businesses like e-commerce stores, online service providers, or those using payment gateways feel a more direct pinch. Your entire business model hinges on reliable, fast, and secure online transactions. If data centres face power or water supply issues, or if new regulations cause delays in expansion, it can lead to increased latency, service disruptions, or higher costs for hosting and cloud services. A slow checkout process or a failed payment due to server issues can directly translate into lost sales and frustrated customers. The reliability of payment gateways, which are essential for these businesses, also depends on data centre infrastructure. For instance, if a data centre supporting a major payment processor faces a water-related shutdown, it could disrupt transactions across multiple businesses. What you should do is scrutinize your cloud or hosting provider’s resilience and sustainability plans. Understand their disaster recovery protocols and ask about their water usage effectiveness (WUE) and power usage effectiveness (PUE). Factor potential cost increases into your pricing models to avoid sudden shocks to your profitability.
For businesses at Tier 4 Digitally Operating, which are heavily reliant on cloud infrastructure for core operations like CRM, ERP, data analytics, or large-scale e-commerce, the impact is substantial and immediate. You’re not just using digital tools; your entire operation runs on them. Increased operational costs from data centre providers, driven by investments in advanced cooling or water treatment, will inevitably be passed on to you. There’s also a significant potential for service degradation or outages if data centres struggle with resource availability or regulatory compliance. Delays in new data centre capacity coming online, perhaps due to community opposition to projects like Google’s proposed $15 billion data centre in India, could hinder your own growth plans and ability to scale. Furthermore, if your chosen providers are embroiled in environmental controversies, it can create a reputational risk for your own brand. Your action should be to conduct thorough due diligence on your cloud and data centre partners. Demand transparency on their PUE, WUE, and renewable energy commitments. Explore multi-cloud strategies for resilience, ensuring your critical operations aren’t solely dependent on a single provider or region. Invest in internal expertise to understand and audit your digital infrastructure’s environmental footprint. For students, roles in cloud sustainability architecture and vendor environmental compliance are growing rapidly.
Finally, Tier 5 Digital-Only businesses, such as pure SaaS companies, AI/ML startups, or online content platforms, are the most vulnerable. Your entire existence is digital, and you often require significant computing power, making you heavy users of data centre resources. Any disruption, cost increase, or regulatory hurdle directly impacts your core product and business model. The “water wars” could directly threaten your ability to scale or even operate profitably, especially if you rely on specific regions for low-cost data centre access. For example, an AI startup running complex models needs constant, reliable, and affordable compute power; if the data centres providing this face resource constraints, it directly impacts their ability to innovate and deliver services. To navigate this, you should deeply integrate sustainability into your business strategy from day one. Prioritize data centre partners with verifiable green credentials and long-term resource security plans. Explore distributed ledger technologies or edge computing solutions that might reduce reliance on mega-data centres. Crucially, design your applications for efficiency to minimize resource consumption. For students, roles in green software engineering, sustainable AI/ML development, and decentralized infrastructure design are becoming critical for this tier. You can learn more about these tiers and how they apply to your business at greatdigitalindia.com/5-tiers-digital-business-india/.
Here’s what you can start doing this week to prepare your digital business for India’s evolving resource landscape, along with some government schemes that might help you along the way.
Audit your current digital infrastructure’s environmental footprint. You can’t manage what you don’t measure, right? Start by understanding where your data lives, how much energy it consumes, and what resources your digital operations truly rely on. Use tools provided by your cloud providers, or if you have any on-premise components, consider engaging a consultant to assess your Power Usage Effectiveness (PUE) and Water Usage Effectiveness (WUE). Even looking at your website’s carbon footprint using online calculators can be a good starting point.
Engage with your cloud and hosting providers about their sustainability practices. Don’t just assume they’re handling it; ask them directly. Demand transparency on their water usage, renewable energy commitments, and how they plan to mitigate risks from resource scarcity. Understanding their disaster recovery protocols, especially those related to water or power shortages, is crucial for your business continuity.
Diversify your digital infrastructure to build resilience. Putting all your digital eggs in one basket, especially if that basket is a data centre in a water-stressed region, is risky. Explore multi-cloud strategies, consider edge computing solutions, or even hybrid models that combine cloud services with smaller, more sustainable local servers. This approach can help you spread your risk and ensure your critical operations aren’t solely dependent on a single provider or geographical area.
Innovate for efficiency within your own digital products and services. It’s not just about the data centres; your code and design choices also consume resources. Optimize your website and applications for speed and efficiency, reduce unnecessary data storage, and explore “green coding” principles. For students and job-seekers, this is a rapidly growing area, with roles in green software engineering becoming increasingly vital.
Advocate for sustainable digital policies and practices. Your voice as a business owner or an informed citizen matters. Join industry associations that promote sustainable technology, participate in public consultations on environmental policies, or simply share your concerns with local representatives. Supporting initiatives that push for responsible data centre development can contribute to a more sustainable future for everyone.
The Indian government has several schemes that can indirectly or directly support your efforts towards a more sustainable and resilient digital business.
Pradhan Mantri Mudra Yojana (PMMY) This scheme is a lifeline for micro and small enterprises, offering collateral-free loans to help you start or expand your business. If you’re looking to invest in more efficient local IT infrastructure, upgrade to energy-saving equipment, or even develop a green tech solution, PMMY could be a great option. The loans are categorized based on the stage of your business and funding needs: ‘Shishu’ covers loans up to ₹50,000, ideal for new entrepreneurs; ‘Kishore’ provides loans from ₹50,001 up to ₹5 lakh for growing businesses; and ‘Tarun’ offers loans from ₹5 lakh up to ₹10 lakh for established businesses looking to expand. There’s also a ‘Tarun Plus’ category, introduced in the Union Budget 2024 and fully implemented in 2026, which allows entrepreneurs who have successfully repaid previous ‘Tarun’ loans to access funding between ₹10 lakh and ₹20 lakh for further scaling. You can explore more and apply through the official portal at mudra.org.in or the Udyamimitra portal at www.udyamimitra.in.
Startup India Seed Fund Scheme (SISFS) If you’re a startup with an innovative idea that addresses resource sustainability, water management, or develops green data centre technologies, the Startup India Seed Fund Scheme is designed for you. This scheme provides financial assistance for various stages, from validating your proof of concept and prototype development to market entry and commercialization. Eligible startups can receive up to ₹20 lakh as a grant for early-stage development and up to ₹50 lakh as an investment through convertible debentures or debt-linked instruments for scaling up. To be eligible, your startup needs to be recognized by DPIIT, incorporated not more than two years ago at the time of application, have a viable business idea using technology, and maintain at least 51% Indian promoter shareholding. Applications are submitted through eligible incubators listed on the official Startup India portal, which you can find at startupindia.gov.in.
Don’t blindly trust “green” marketing without verification. Many data centres are quick to highlight their renewable energy purchases, but dig deeper into their actual water consumption and waste management practices. Ask for specific metrics, certifications, and independent audit reports, especially regarding their water sourcing and discharge. If they’re vague, it’s a red flag.
Prepare for potential delays in new data centre infrastructure. Growing community resistance and stricter environmental clearances mean that new data centre projects, especially mega-scale ones, might face significant delays or even cancellations. If your business growth relies on expanding into new data centre regions, factor in longer timelines and have backup plans.
Be cautious of “quick fix” solutions for water scarcity. Some data centres might propose short-term solutions like trucking in water or using less efficient cooling methods in emergencies. While these might seem to solve an immediate problem, they often come with higher costs, increased carbon footprint, and don’t address the fundamental issue of sustainable resource management.
While you might not feel the direct impact immediately, these protests can lead to increased operational costs for the data centres you rely on. These costs, whether from water sourcing, new cooling technologies, or regulatory compliance, could eventually be passed on to you through higher service fees for your hosting, cloud storage, or other digital infrastructure. There's also a risk of service disruptions if protests escalate or if data centres face operational challenges due to water scarcity.
Protests are more likely in regions experiencing water stress or where large data centres are proposed near agricultural lands or residential areas that depend on local water sources. Recent reports highlight protests in areas like Visakhapatnam and Thane, where communities are concerned about the impact on public resources. It's wise to research the water availability and community sentiment in any region where your digital infrastructure is physically located or planned.
This shift is creating exciting new roles! Look out for positions in environmental impact assessment (EIA) for digital infrastructure, sustainable data centre design and operations, water resource management specialists, green software engineering, and community relations managers who can bridge the gap between tech companies and local populations. For students, interdisciplinary studies combining technology with environmental science or public policy will be highly valuable.
It's a strong possibility. As data centres face increased costs for water, energy, and compliance with new environmental regulations, these expenses will likely be factored into the pricing of cloud services. Providers might also invest in more sustainable, but potentially more expensive, cooling technologies or renewable energy sources, which could lead to a gradual increase in service costs over time.
Look for independent certifications like LEED (Leadership in Energy and Environmental Design) for green buildings, or specific data centre efficiency metrics like Power Usage Effectiveness (PUE) and Water Usage Effectiveness (WUE) that are publicly audited. Ask for their annual sustainability reports, which should detail their resource consumption, mitigation strategies, and community engagement efforts. Transparency is key.
Start by understanding the fundamentals of both IT infrastructure and environmental science. Consider courses or certifications in sustainable engineering, data centre operations, or even public policy related to resource management. Look for internships with companies that are actively investing in green tech or have strong corporate social responsibility programs. Networking with professionals in environmental consulting firms that work with tech companies can also open doors.
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