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Digital India is an ambitious plan led by the Government of India under the leadership of PM Modi. This is a flagship scheme to transform India into a digitally-empowered society and technologically-driven economy. The program primarily focuses on three key vision areas:
And this program has reshaped Indian business environment especially e-commerce and digitally empowered business. E-commerce companies and retail industry both comprehensively understand the importance as well as the futuristic scope of business in India through digitalization.
Here, we have come up with those Digitally Empowered Businesses which have created many benchmarks through their digital services and are contributing to empowering Digital India.
India’s biggest E-commerce platform for shopping almost everything you want. Flipkart is the company which is registered in Singapore but it’s headquartered in Bangalore, India. Founded in 2007 by Sachin Bansal and Binny Bansal, this company has played a very drastic role in shaping the environment of e-commerce industry in India.
The company employs more than 30,000 people. Flipkart has now been acquired by US’s retail giant Walmart in 2018, which is one of the biggest business deals in recent years.
Key factor of success: Providing low-cost online shopping with many features
This company was founded in 2010 by Bhavish Aggarwal and Ankit Bhati with a vision to build a digitally -empowered system to provide easy mobility for a billion people. Ola Cabs is India’s largest ridesharing or mobility platform that provides vehicles for hire, transportation, and food delivery.
This company is one of the successful companies in India which has emerged tremendously and rapidly. Ola Cabs has proved if people need the easy accessibility of any services, digital technology plays a pivotal role in this area.
Key factor of success: Providing easy accessibility of transportation to people
Zomato is a company which expanded its business starting from 2 countries to 24 outside countries. Founded by Deepinder Goyal and Pankaj Chaddah in 2008, Zomato is a food-delivery service provider through app. It gives the information on food, restaurants, menus and food delivery options from partnered restaurants, hotels or dhabas in selected cities.
This Indian company started from Gurugram in 2008 and very soon it reached success with 80 million monthly active users today. The concept of providing food-delivery service at the doorstep of customers at their preferred time played a decisive role in the rapid growth of this company. The company now employs over 5000 people in India and other countries.
Key factor of success: Integrating restaurants and local food points
Launched this year in January, JioMart is an E-commerce platform that provides grocery delivery services. Presently, its services are limited to certain locations in Mumbai and soon the reach of services is going to expand throughout the country.
JioMart has now become a rising competitor among Grofers, big basket and other similar companies which provide online grocery delivery services. It is being said that JioMart will partner with WhatsApp’s business app to help small businesses reach their target customers easily.
Key factor of success: Providing low-cost grocery with least delivery charges
India’s most popular E-commerce platform for fashion and lifestyle, Myntra is now a subsidiary of Flipkart. Myntra was founded in 2007 having headquartered in Bengaluru, India and in May 2014, it was acquired by Flipkart.
Myntra has set a good example for establishing a digitally empowered platform for focusing on a specific category of product. Being a fashion e-commerce platform, it has become one of the most popular online fashion stores in India.
Key factor of success: Providing affordable fashion products
Paytm is India’s one of the top e-commerce payment systems. Digital wallet, mobile payment, online shopping and other useful payment facilities make Paytm attractive and useful.
Paytm allows its users to avail a wide range of online services that can be easily ordered through mobiles. This feature is Paytm’s significant service that it gives users a safe and easy method of payment and online shopping.
Key factor of success: Providing financial services by facilitating digital wallet method for easy payment.
India’s one of the popular e-commerce sites, Snapdeal is a Delhi based company which was started in 2010. Snapdeal rose significantly in its growing stage, but the company has received a decline in growth rate in recent years.
And, it may appear obvious as the competition in the e-commerce industry in India has impacted a lot on customers and companies itself. However, Snapdeal has still a strong grip on online selling having revenue of US $130 million in FY 2019.
Key factor of success: Providing extensive offers on products
ShopClues is an e-commerce platform owned by Clues Network Pvt. Ltd. This is also one of the most popular online marketplaces in India. The company started in 2011 having headquartered in Gurugram, India.
Shopclues, despite facing competition from other similar e-commerce companies, emerged impressively by utilizing the advantages of digital services.
Key factor of success: Providing lowest-price products
Oyo Rooms, founded by Ritesh Agarwal, is one of the highly successful entrepreneurship initiatives in India. The idea of connecting small to large hotels and rooms made this company so successful and helped it grow amazingly.
Oyo or Oyo Hotels & Homes is an Indian hospitality company which caters customers with budget-friendly rooms, hotel reservation and accommodation services.
Key factor of success: Integrating small and large hotels and providing affordable accommodation
Swiggy is India’s largest on-demand food delivery platform that brings food and beverages from local or nearby restaurants directly to customer/users’ doors.
Swiggy and Zomato are the two biggest names in online food ordering services in India. Swiggy provides a list of local restaurants and menu on its app to order any selected food item and allowing users to track the delivery status.
Key factor of success: Providing easy delivery of food and connecting small food stops & restaurants
Grofers is India’s largest online grocery company. Founded in 2013, the company has gained about $535.5 million from investors including Sequoia Capital, SoftBank, and Tiger Global due to its rapid growth in the last few years.
Grofers got its success through facilitating customers with low-cost grocery products and items and allowing them to receive at their doors. Time and delivery convenience are the two important factors that made Grofers popular.
Key factor of success: Providing low-cost grocery at easy delivery service