Digital India is an ambitious plan led by the Government of India under the leadership of PM Modi. This is a flagship scheme to transform India into a digitally-empowered society and technologically-driven economy. The program primarily focuses on three key vision areas:

1. Digital empowerment of citizens.
2. Digital infrastructure as a core utility to every citizen.
3. Governance and services on demand.

And this program has reshaped Indian business environment especially e-commerce and digitally empowered business. E-commerce companies and retail industry both comprehensively understand the importance as well as the futuristic scope of business in India through digitalization. 

Here, we have come up with those Digitally Empowered Businesses which have created many benchmarks through their digital services and are contributing to empowering Digital India.  

1. Flipkart

Flipkart

India’s biggest E-commerce platform for shopping almost everything you want. Flipkart is the company which is registered in Singapore but it’s headquartered in Bangalore, India. Founded in 2007 by Sachin Bansal and Binny Bansal, this company has played a very drastic role in shaping the environment of e-commerce industry in India.

The company employs more than 30,000 people. Flipkart has now been acquired by US’s retail giant Walmart in 2018, which is one of the biggest business deals in recent years.

Key factor of success: Providing low-cost online shopping with many features

• Type: Private E-commerce platform
• Industry: E-commerce
• Founded: Oct 2007
• Founders: Sachin Bansal, Binny Bansal
• Funded by: 11 Investors (Walmart and Tencent are the main investors)
• Headquarters:  Singapore (registered)
• Area served: India
• Services: Online shopping
• Revenue: Increased ₹43,615 crore, Net US$6.1 billion (FY 2019)
• Number of Employees: 30,000+
• Users: 200 million
• Current Status: Active
• Technology Used: Flipkart is currently 83 technologies including Google Front API, Viewport Meta, and iPhone/Mobile Compatible for its websites according to BuiltWith.

2. Ola Cabs

Ola Cabs

This company was founded in 2010 by Bhavish Aggarwal and Ankit Bhati with a vision to build a digitally -empowered system to provide easy mobility for a billion people. Ola Cabs is India’s largest ridesharing or mobility platform that provides vehicles for hire, transportation, and food delivery. 

This company is one of the successful companies in India which has emerged tremendously and rapidly. Ola Cabs has proved if people need the easy accessibility of any services, digital technology plays a pivotal role in this area. 

Key factor of success: Providing easy accessibility of transportation to people

• Type: Private online transportation company
• Industry: Transportation
• Founded: Dec 2010
• Founder:   Bhavish Aggarwal
• Funded by: 44 Investors (ARK Ola Pre IPO Private Investment Trust and Hussam Khoury are the top investors)
• Headquarters: Bangalore, India
• Area served: India, UK, Australia, (250+ cities)
• Services: Vehicle for hire
• Revenue: Increased 38%, Net US$ 310 million (FY 2019)
• Number of Employees: 4500+
• Users: 150 million 
• Current Status: Active
• Technology Used: Ola utilizes 50 technology products & services including Google Analytics, HTML5 and jQuery as per G2 Stack.

3. Zomato

Zomato is a company which expanded its business starting from 2 countries to 24 outside countries. Founded by Deepinder Goyal and Pankaj Chaddah in 2008, Zomato is a food-delivery service provider through app. It gives the information on food, restaurants, menus and food delivery options from partnered restaurants, hotels or dhabas in selected cities. 

This Indian company started from Gurugram in 2008 and very soon it reached success with 80 million monthly active users today. The concept of providing food-delivery service at the doorstep of customers at their preferred time played a decisive role in the rapid growth of this company. The company now employs over 5000 people in India and other countries. 

Key factor of success: Integrating restaurants and local food points

• Type: Private online food delivery platform
• Industry: Online food ordering retail
• Founded: July 2008
• Founder:   Deepinder Goyal, Pankaj Chaddah
• Funded by: 16 Investors (Tiger Global Management and MacRitchie Investments are the top investors)
• Headquarters:  Gurugram, India
• Area served: India, South Africa, Australia, (24 countries)
• Services: Restaurant Search, Online Ordering, Table Reservations & Management, Subscription Services
• Revenue: Decreased ₹2,220 crore, Net US$210 million (H1- FY 2020)
• Number of Employees: 5,000+
• Users: 80 million 
• Current Status: Active
• Technology Used: Zomato is currently utilizing 65 technologies including SSL by Default, SPF, and WordPress for its websites.

4. JioMart

JioMart

Launched this year in January, JioMart is an E-commerce platform that provides grocery delivery services. Presently, its services are limited to certain locations in Mumbai and soon the reach of services is going to expand throughout the country. 

JioMart has now become a rising competitor among Grofers, big basket and other similar companies which provide online grocery delivery services. It is being said that JioMart will partner with WhatsApp’s business app to help small businesses reach their target customers easily. 

Key factor of success: Providing low-cost grocery with least delivery charges

• Type: Private online grocery platform
• Industry: E-commerce
• Founded: Dec 2019
• Founder:   Mukesh Ambani-Reliance Industries Limited
• Funded by: JioMart – Reliance Industries Limited
• Headquarters:  Mumbai, India
• Area served: Presently in India (200 cities)
• Services: Online grocery
• Revenue: Increased to 4,000 crore (FY 2019-20)
• Number of Employees: 10,000
• Users: 1 million
• Current Status: Active
• Technology Used: JioMart is currently using 6 technologies including SPF, Amazon, and IPv6 for its website according to BuiltWith.

5. Myntra

India’s most popular E-commerce platform for fashion and lifestyle, Myntra is now a subsidiary of Flipkart. Myntra was founded in 2007 having headquartered in Bengaluru, India and in May 2014, it was acquired by Flipkart. 

Myntra has set a good example for establishing a digitally empowered platform for focusing on a specific category of product. Being a fashion e-commerce platform, it has become one of the most popular online fashion stores in India. 

Key factor of success: Providing affordable fashion products 

• Type: Private E-commerce platform
• Industry: Online fashion store
• Founded: Feb 2007
• Founders: Mukesh Bansal, Vineet Saxena, Ashutosh Lawania
• Funded by: 9 Investors (Kotak Mahindra Bank and Tiger Global Management are the top investors)
• Parent company: Flipkart
• Area served: India
• Services: Online shopping
• Revenue: decreased 539.2 crore, Net US$10B (FY 2019)
• Number of Employees: 5,000+
• Users: 50 million
• Current Status: Active
• Technology Used: Myntra is currently using 65 technologies including SPF, Viewport Meta, and iPhone/Mobile compatible for its website according to BuiltWith.

6. Paytm

Paytm is India’s one of the top e-commerce payment systems. Digital wallet, mobile payment, online shopping and other useful payment facilities make Paytm attractive and useful.

Paytm allows its users to avail a wide range of online services that can be easily ordered through mobiles. This feature is Paytm’s significant service that it gives users a safe and easy method of payment and online shopping.

Key factor of success: Providing financial services by facilitating digital wallet method for easy payment.

• Type: Private Financial Service Platform
• Industry: E-commerce, Finance
• Founded: Aug 2010
• Founder: Vijay Shekhar Sharma
• Funded by: 13 Investors (Vijay Shekhar Sharma and One97 Mobility Fund are the main investors)
• Headquarters:  Noida, Uttar Pradesh, India
• Area served: Worldwide
• Services: Payment systems, banking, online shopping
• Revenue: Decreased ₹3,579 crore, Net US$500 million (FY 2019)
• Number of Employees: 20,000
• Users: 350 million
• Current Status: Active
• Technology Used: Paytm is currently using 82 technologies including Google Front API, Viewport Meta, and iPhone/Mobile Compatible for its websites according to BuiltWith.

7. Snapdeal

India’s one of the popular e-commerce sites, Snapdeal is a Delhi based company which was started in 2010. Snapdeal rose significantly in its growing stage, but the company has received a decline in growth rate in recent years. 

And, it may appear obvious as the competition in the e-commerce industry in India has impacted a lot on customers and companies itself. However, Snapdeal has still a strong grip on online selling having revenue of US $130 million in FY 2019.

Key factor of success: Providing extensive offers on products 

• Type: Private E-commerce platform
• Industry: E-commerce
• Founded: Feb 2010
• Founders: Kunal Bahl, Rohit Bansal
• Funded by: 26 Investors (Anand Piramal and Nexus Venture Partners are the top investors)
• Headquarters: New Delhi, India
• Area served: India
• Services: Online shopping
• Revenue: Increased ₹925 crore, Net US$130 million (FY2019)
• Number of Employees: 3,697
• Users: 100M+ million
• Current Status: Active
• Technology Used: Snapdeal is currently using 128 technologies including SPF, Viewport Meta, and iPhone/Mobile compatible for its website according to BuiltWith.

8. Shopclues

ShopClues

ShopClues is an e-commerce platform owned by Clues Network Pvt. Ltd. This is also one of the most popular online marketplaces in India. The company started in 2011 having headquartered in Gurugram, India.

Shopclues, despite facing competition from other similar e-commerce companies, emerged impressively by utilizing the advantages of digital services.

Key factor of success: Providing lowest-price products

• Type: Private E-commerce platform
• Industry: E-commerce
• Founded: July 2011
• Founder:   Sanjay Sethi
• Funded by: 12 Investors (CluesNetwork and Unilazer Ventures are the top investors)
• Headquarters: Gurugram, India
• Area served: India
• Services: Online shopping
• Revenue: Decreased ₹209.46 crore, Net US$29 million (FY2019)
• Number of Employees: 400
• Users: 10 million
• Current Status: Active
• Technology Used: ShopClues is currently using 77 technologies including SPF, Viewport Meta, and iPhone/Mobile compatible for its website according to BuiltWith.

9. Oyo

Oyo Rooms, founded by Ritesh Agarwal, is one of the highly successful entrepreneurship initiatives in India. The idea of connecting small to large hotels and rooms made this company so successful and helped it grow amazingly.

Oyo or Oyo Hotels & Homes is an Indian hospitality company which caters customers with budget-friendly rooms, hotel reservation and accommodation services.

Key factor of success: Integrating small and large hotels and providing affordable accommodation

• Type: Private Company
• Industry: Hospitality
• Founded: 2013
• Founder: Ritesh Agarwal
• Funded by: 22 Investors (Ritesh Agarwal and SoftBank are the main investors)
• Headquarters:  Gurgaon, India
• Area served: Asia, Europe and Americas
• Services: Online Hotel & Room Booking
• Revenue: Increased 35%, Net US$951 million (FY 2019)
• Number of Employees: 17,000
• Users: 5 million
• Current Status: Active
• Technology Used: Oyo is currently using 100 technologies including Google Front API, Viewport Meta, and iPhone/Mobile Compatible for its websites according to BuiltWith.

10. Swiggy

Swiggy is India’s largest on-demand food delivery platform that brings food and beverages from local or nearby restaurants directly to customer/users’ doors. 

Swiggy and Zomato are the two biggest names in online food ordering services in India. Swiggy provides a list of local restaurants and menu on its app to order any selected food item and allowing users to track the delivery status.

Key factor of success: Providing easy delivery of food and connecting small food stops & restaurants

• Type: Private Company
• Industry: Online food delivery
• Founded: 2014
• Founders: Nandan Reddy, Sriharsha Majety, Rahul Jaimini
• Funded by: 18 Investors (ARK Impact and Tencent Holdings are the top investors)
• Headquarters:  Bangalore, India
• Area served: 300+ cities across India
• Services: Online food ordering, restaurant search
• Revenue: Decreased Rs 442 crore, Net Rs 1,128 crore (FY 2019)
• Number of Employees: 218,000
• Users: 1.4 million
• Current Status: Active
• Technology Used: Swiggy is currently using 74 technologies including Google Front API, Viewport Meta, and iPhone/Mobile Compatible for its websites according to BuiltWith.

11. Grofers

Grofers

Grofers is India’s largest online grocery company. Founded in 2013, the company has gained about $535.5 million from investors including Sequoia Capital, SoftBank, and Tiger Global due to its rapid growth in the last few years.

Grofers got its success through facilitating customers with low-cost grocery products and items and allowing them to receive at their doors. Time and delivery convenience are the two important factors that made Grofers popular.  

Key factor of success: Providing low-cost grocery at easy delivery service

• Type: Private Company
• Industry: Online grocery delivery
• Founded: Dec 2013
• Founders: Saurabh Kumar, Albinder Dhindsa
• Funded by: 13Investors (Grofers International and Bennett Coleman and Co Ltd are the top investors)
• Headquarters:  Bangalore, India
• Area served: India
• Services: Online grocery shopping
• Revenue: Decreased Rs 448 crore, Net US$34M (FY 2019)
• Number of Employees: 3,014
• Users: 10 million
• Current Status: Active
• Technology Used: Grofers is currently using  81 technologies including Google Front API, Viewport Meta, and iPhone/Mobile Compatible for its websites according to BuiltWith.